أثر سلوك المستهمك في إستراتيجية التسويق في شركة دال للمنتجات الغذائية (2016م ــ 2022م)

الملخص

The study dealt with the effect of consumer behavior in marketing strategy on
the application of Dal for food products (6102 - 6166( AD). The problem of
research is that the lack of integration and interaction of (company,
competition, client) will lead to poor marketing. The globalization
environment and the great economic openness of the last decade require
business organizations to adopt new methods than they were in the past for the
purpose of survival and success. These are the following questions: What is
the impact of marketing strategies on consumer satisfaction in Dal Food
Industries What is the impact of the leadership strategy on consumer
satisfaction in Dal Food Industries? What is the impact of the strategy of competition in consumer satisfaction in Dal Food Industries? The importance
of the study of the importance of marketing strategies in consumer satisfaction
and the importance of product delivery. The importance of marketing
strategies in the success of the company's business.The ability to manage the
work and develop it and control it through the direction of achieving The aim
of the study is to identify and identify deficiencies in the company's products
provided. Identify and know the reasons for the high prices of the products
provided. The need to remind the importance of distribution justice to the
services of the company. The study was based on descriptive analytical
methodology and case study. The study found a number of results that the
company deals with the products of the company on a permanent basis. The
company has explanatory information for its products. Consumers will buy
new products. The study recommended using the advanced technology to
improve the products of the company.